A DIGITAL WELLNESS SANCTUARY FOR TEEN GIRLS
Date Founded: October 1, 2017
Zenzy is a digital sanctuary dedicated to teen girls living their most healthy, well-thy life. Zenzy is a platform that educates and engages girls between the ages of 11-18 in the new-age health and wellness industry.
The idea for Zenzy was born out of founder Aleksija Vujicic’s own love for wellness and the mystical, and the realization that the growing Wellness Industry was not accessible to teen girls. Zenzy seeks to bridge this gap through fun, informative and compelling content.
Halfway through the LIO program, fellow LIO member Elizabeth McAvoy joined the Zenzy team as Creative Director. Together, Aleksija and Elizabeth are focused on creating a brand identity, growing the Zenzy audience, and developing brand partnerships.
LEARNINGS & OPPORTUNITIES
SOCIAL MEDIA STRATEGY - Aleksija and Elizabeth have identified Instagram as the future of all content, as it has already begun to merge the capabilities of YouTube, Facebook, Twitter and Editorial Platforms. Brands like Zenzy can gain a unique advantage by capitalizing on the full potential of Instagram, utilizing video, image and editorial content capabilities.
VOICE & BRANDING - It is vital to create a cohesive brand identity that exists across all platforms, comprised of an instantly recognizable, unique voice and imagery.
BRAND PARTNERSHIPS - Strategic partnerships with brands that share similar values are beneficial for both parties involved, resulting in events that promote a connected and engaged community.
GEN-Z CONTENT POSITIONING - Continual, frequent and in-depth research is required to thoroughly understand this demographic, which in turn is necessary to create and position content in an attractive and informative manner for this audience.